Think your company would be doing better? Looking to increase revenue? Need an extra pair of hands, or a different point of view?
John C. Peterson
Welcome to the web site of The Peterson Group, a national leader in consulting services for daily and weekly newspapers, shoppers and niche publications, specializing in community-oriented publications.
With 40 years of hands on experience as a reporter, editor, sales director, publisher and corporate executive, John C. Peterson, offers a wide variety of thinking and perspectives for companies interested in improving their performance and strengthening their market position.
By only working with a limited number of companies at any one time, John Peterson offers a highly personalized form of consulting in a variety of areas from strategic planning and development and revenue growth programs to staff development and brokerage services.Projects can range in scope from random telephone conversations to extended on site engagements.
Client Comments about John Peterson
“You certainly have opened our eyes to a lot of business choices (good and bad) that Sharon and I have made and for that I thank you. Everything from the payroll expenses to color charges and now looking at these numbers for ad sizes.
“It really is amazing the things that neither one of us has looked closely at. I'm learning so much.....and shaking my head at the thought that I should have been doing this for years and where we would be if we had.” • “He showed me things about my company I didn’t know.” • “John put us on the right track.”
• “We would not be in the good situation we are today without your guidance.”
• "Peterson has done a lot of good things for us." • “Revenue started to increase immediately.” • “One of the smartest things I’ve done was to hire you.”
As a consultant since 1995, he has worked with a client base that has ranged from some of the country’s largest media groups to smaller operations where the publisher delivers the paper.
He has conducted training on sales and management practices and presented seminars for regional and national trade associations on issues and challenges facing the publishing industry.
His blog is frequently reprinted by national and regional trade associations throughout the country.
