If you can't find qualified sales people then think about creating them
In just two days you'll have a sales rep ready for the road.
If you’re having difficulty finding experienced sales reps and don’t have the time or staff to train them yourself,I’ll come to your location and do it for you. “First impressions are lasting impressions,” so the saying goes. Account relationships and staff development are too important to risk. When a rep makes that first sales call, he or she should be prepared to instill instant credibility with the prospect and feel comfortable they will be successful. Too often papers are sending staff on the road without the training and knowledge they need. Sales are lost, negative impressions for prospective advertisers can result; new employees can get discouraged or accumulate bad habits. You avert those problems with the proper training when it means the most. In just two days and for the cost of a few pages of advertising, you can have your reps ready to go and selling like experienced professionals.
The curriculum can be customized for local needs or companies may elect to select other topics from our seminar inventory. It is suggested that publishers consider a supplemental session for other staff members as part of our visit.Publishers may also coordinate with another company to share expenses.
The core curriculum includes the following, but the company can substitute other topics:
§Prospecting, maintaining and growing accounts.
§What works and what doesn’t work in advertising.
§Basic layout and copy writing.
§Selling against the competition.
§Notebook with course outline and sales tools.
Cost: $2,000 for up to three participants if conducted over two consecutive days.
Additional participants negotiable. Plus travel expenses. One- day session also available.
Participants may call John Peterson for up to 30 days after the session for personal coaching with sales problems.
Trade associations are encouraged to arrange a traveling sales academy as a member benefit.
Creating success for community-oriented publications since 1995