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How self-marketing kills sales

In the process of using a smartphone, it creates positive or negative emotions. Behind the emotions is always the idea of ​​the product. In the process of using a product, a person comes into contact with an idea that he embodies. This idea is reflected from the idea of ​​man and gives rise to emotions. Emotions buyer shares with people who surround him.

This starts the product marketing.

This starts the product marketing. The usual environment of an average person is 20-100 other people. Accordingly, the person who in this case acts as a channel for translating the idea behind the product translates this idea to 20-100 other people. These 20-100 people analyze emotions and decide whether to let an idea into itself or not.

If the emotions are negative, they are closed from them, do not allow the idea of ​​a product in themselves, do not pump it and therefore do not want to implement it. The chain is interrupted. In the case when emotions are positive, people open up for them, pumped over with the idea of ​​a product, they have a desire to realize it. All this creates demand for the product and its sales.

In fact, the product itself creates demand for itself. Further, the next 20-100 people use the goods, they have emotions, they convey them and the idea behind the product further. This happens until all people recognize the idea and emotions and take one of two solutions: to start the idea and buy the product, or to close the idea and not to buy the product.

According to this scheme, most businesses and work

At first glance, the scheme is ideal and it seems that professional marketing is not needed. It is enough just to have a product and find at least one buyer who has positive emotions and who thereby launches the sales chain. It seems that there is no need for advertising, no need for marketing, no need for branding, no need for PR.

According to this scheme, most businesses and work. However, businesses are not doing well and ideally as they should. So the scheme is not so perfect. The problem with this scheme is that there are hundreds and thousands of products. If there was one product, there would be no problem. The idea, launched by the first buyer of the goods, as a tsunami would go through the entire market.

Thousands of products, so running waves knock each other. In practice, it all looks very simple. In the morning, a potential buyer meets with those who bought the smartphone, receives positive emotions from him, as a result of which he has a desire to buy it. Half an hour later, he goes to drink coffee with someone who recently bought a new motorcycle.

The smartphone is no longer interested in it, the chain is interrupted

It is clear that in the process of coffee drinking, he gets a lot of positive emotions about the bike, opens up to the idea, lets it go inside and wants to realize it. The smartphone is no longer interested in him, the chain is interrupted. At lunch, a potential motorcycle buyer meets with another person who recently returned from a vacation at sea.

He gets a charge of positive emotions, misses the idea and wants to realize. The motorcycle does not interest him either, the chain is interrupted here too. Further, during the day, he receives many more new emotions, he has many new desires, but by the end of the day it all becomes so annoying that the buyer closes himself from all ideas and thereby interrupts all the chains.

Similarly with millions of potential buyers of various goods and services. As a result, almost all self-marketing schemes are interrupted, and with them all the sales chains. The problem is that the idea is transmitted only with the first emotions. The second time, the person himself does not receive the first emotions. Only professional marketing helps to get them.

In theory, there are buyers, but in practice 99% of them are lost.

Once interrupted, the second time the process does not start and millions of products are hopelessly waiting for their customers in the warehouse. In theory, there are buyers, but in practice 99% of them are lost. Self-marketing, which initially looks attractive, becomes a brake on trade. Only professional marketing can solve the problem.

Obviously, self-marketing is not working. Only professional marketing works, aimed at targeted promotion of goods and services. With it, you can force the sales chain as many times as you need to sell everything you need. But to start the system, you must first build it. Ready? Contact us.

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