Where to find clients for your business
The longer there are no customers, the more minus it turns out. Plus has only a business that has enough customers. That is why the question of where to find customers is the main one. To search for customers effectively, you must first determine how many are required. The logical answer is the more the better. But this is incorrect, because the business is not rubber.
If the number of customers is greater than the business opportunity, he will not cope with them.
If the number of customers is greater than the business opportunity, he will not cope with them. Therefore, you need a reasonable approach to this issue. Aligning the capabilities and needs of the business to customers is simple. To do this, you need to determine the company’s expenses, the average income per client, the number of clients that can handle the business.
For example, all company expenses are 1 million rubles a month. The average income of a company per customer is 10,000 rubles. Features – 1 client per hour. The business operates 8 hours a day, 25 days a month and can serve 200 customers a month. The minimum number of customers needed to at least cover costs is 100, and the maximum that a business can manage is 200.
The calculations made above say that the appropriate number of customers lies in the range from 100 to 200. If 100 customers are found, then the business will go to zero. If there are 200 clients, then the income will exceed the cost of a 1 million scheme. You can spread it to your company by simply inserting data on your business into it.
Without clients it’s still impossible
The range can be significantly extended both upwards and downwards. For example, if you optimize business processes, you can significantly reduce costs, time for customer service, as well as the average bill. As a result, you can ease your task and look for fewer clients, or by expanding your business opportunities to get more revenue.
It is impossible to do without clients anyway, therefore the question of where to find clients in any case must somehow be solved. They may need more or less, but you still need to look for customers. Search for something without knowing what is meaningless and hopeless. Therefore, it is necessary for you to clearly define for yourself who the client is, what he is, what happens.
At first glance it may seem that there is nothing complicated here and who such a client is understandable so. However, the reality is not so simple. The bottom line is that a client is not every person. A client is a person who has pumped an idea, which he can realize with the help of your product or service. If a person is not pumped up with an idea, he is not a client, but simply a person.
… customers come in 3 types: draw, own and lost
If a person does not want to realize an idea that corresponds to your product or service, then they simply do not need it. In this case, the idea must be active. If a person has pumped the idea, but it is not active, then he is not a client either, but just a person. Another important point that must be taken into account is that there are 3 types of customers: draw, own and lost.
Each of these types is searched in different ways. Your clients are those that your company has created by incorporating the right idea into people. Lost customers are those created by another company, but for one reason or another lost them. Nobody’s customers are those that no company has created, so they don’t belong to anyone.
Nobody’s customers, as a rule, are created automatically by themselves without the participation of any company, pumping with a suitable idea at the point of need formation. For any product there are from 10 to 200, and sometimes more such points. Due to the fact that no-fake customers get for free – they are very desirable and any business wants to get them.
No customer can create: place, event, time
To get such clients, it is important to know the points of need formation and to have their base, but not only to know, but also be near such places, because the activity of the idea of such clients is often short-lived. Sometimes the idea of such clients is active for 5-10 minutes. Accordingly, if you do not take the client “warm”, he quickly becomes cold.
If a person becomes cold, he ceases to be a client, again he becomes a person who does not need anything, who does not buy anything. No customer can create: place, event, time. To make it clear what the point of the formation of needs is and how it creates the client, consider one example. So, the guy came to the park and sat down on a bench to rest.
As a result of the fact that the guy is in a state of rest, the idea of ”relaxation” gradually takes root in him and becomes active. As a result, he begins to think about how to implement it. The point of need formation in this case is a bench in the park.