How to eliminate a competitor forever
Companies that own marketing or similar technologies exist. For example, a couple of years ago, a shameful flight from a market of more than 30 billion US dollars of one very serious player took place. The player is really very serious, because the cumulative sales of more than 220 billion US dollars.
This, as many have guessed, is about Samsung
Sales directly in the market from which this player left, reach 3 billion US dollars. If it was a newcomer, then it would be okay, but when this is not a newcomer, when this company is known all over the world, the capitalization of which exceeds 350 billion US dollars, then this flight can even be called a great shame.
This, as many have guessed, is about Samsung, which announced that it is leaving the hard drive market and is selling its business to the market leader, Seagate. To realize such a shameful escape of one of the leaders from such a “tasty” market could only be a company that owns not only classical marketing, but some special marketing,
How to eliminate a competitor without consequences
Seagate clearly owns marketing in which there are techniques that answer the question of how to eliminate a competitor, a very strong competitor. According to official data, Samsung has left the market due to the fact that it has become unprofitable for it, and also because the production of hard drives does not belong to the strategic sphere.
Accordingly, there must be another reason, more weighty
This can be believed because everything looks quite logical, but in principle, it is hard to believe, because this company is represented in the market of many devices that use hard drives, in particular in the notebook market. Having a better hard drive than other companies can seriously affect the competitiveness of a laptop,
Accordingly, whatever one may say, but nevertheless it is a strategic sphere. However, now, after the sale of this unit, Samsung, most likely, will not be able to get and realize this advantage. Accordingly, there must be another reason, more weighty. It is there and it can only be revealed through noomarketing or other similar concepts.
From noomarketing it is known that the idea is the basis of the market. Any market is, first of all, an idea. It takes root in people and turns them into consumers. The aggregate of carriers of a particular idea is the market. In our case, this is the idea of “accumulating information on a computer”, but this is a basic idea that originated at the dawn of this market.
The bottom line is that the market is growing based on this idea.
Now she has changed and developed. Formed a few new ideas. In particular, the most significant was the idea, which sounds like “reliable, durable, inexpensive and silent accumulation of information on a computer.” It is Seagate that makes hard drives that best fit this idea,
This suggests that Seagate is known for including an effective market expansion strategy and is using it. The bottom line is that the market on the basis of this idea is growing, while the market on the basis of the initial idea of “accumulating information on a computer” is narrowing. It was in this market that Samsung was represented, which began to experience problems.
We see the Samsung leadership understood the perspectives of its company in this market and decided to leave it, because soon there would be no trace of him, and therefore the assets would have depreciated. The reason for this state of affairs, when the world leader in many areas is forced to leave the market, a large enough market and strategically important to it, is quite banal.
Accordingly, the loss of Samsung is a strategic loss.
The problem is that the company management incorrectly outlined the basic idea of the market and incorrectly calculated how it can change. Or, in general, they didn’t do it, because they don’t own noomarketing or similar technologies, which means they don’t know that there are techniques that allow you to know how to eliminate a competitor without direct competition.
One of the companies for which such technologies are known is Coca-Cola. Coca-Cola Marketing is one of the best marketing in the world. Accordingly, the loss of Samsung is a strategic loss. Such a loss means a complete failure. You can only return positions if you start everything from scratch and at the same time wait for an error on the part of Seagate.
Seagate is unlikely to make a fatal mistake in the next 10 years. It will not allow it, if only because the idea that this company develops and services will dominate at least another 10 years. The error can be expected only after new ideas appear and Seagate does not calculate them and will not be able to adapt to them.