The concept of a creative economy
A creative economy is an economy of ideas, an economy where the main, most valuable and most expensive product is ideas. In such an economy, you can earn a lot of money only on ideas. The lack of new quality ideas is the main cause of the global crisis. All advanced businessmen know this and they want to solve this problem.
Creative economy is characteristic of developed countries.
Creative economy is characteristic of developed countries. It is there that mainly representatives of the creative class are concentrated. In general, the essence of creative economics is that the only product that represents value is creative or in other words a new idea. For example, a new Apple iPhone model or a new Samsung Galaxy model.
Nobody needs the old one in a creative economy, in such an economy everyone needs only innovation and people are willing to pay for innovation only, and pay well. Innovation in the creative economy is a shortage, and where there is a shortage, there are high prices. Representatives of the creative economy – this is the creative class that creates new ideas.
Representatives of the creative economy are all those who know how to create creative products and most importantly promote them. All the others are an infrastructure of this economy which does not give profit, as well as any other infrastructure. She certainly needed, but does not give profit. It is necessary for the creative class, which is ready to unfasten money for its maintenance.
In a creative economy, all the rest live at the expense of the creative class.
In a creative economy, at the expense of the creative class, all the others live, being on its content. A creative economy is a reality that has come, and the situation described will accordingly be characteristic not for the distant future, it is already in many markets now. Most markets already have owners who carefully guard them.
Very many companies live off of luck, due to attacks on foreign markets. In other words, a business for enterprises that are not representatives of the creative class has turned into a hunt with an uncertain result rather than a business. If the hunt is successful, then the company receives some income, and if unsuccessful, it remains without money.
Trying to divert foreign customers from foreign markets is not the only way to make money. You can go the other way. It is to enter into symbiosis with the creative class. In other words, you need to find a representative of the creative class and give him your enterprise in the form of an infrastructure for creating creative products.
… a creative person needs businessmen from other formations
The essence of this symbiosis is that the main asset of a creative business is a collection of people with an embedded idea, which is being promoted by a creative person. But in order to translate this idea, we need specific goods and services. In other words, a creative person needs businessmen from other formations who produce goods and services.
Within the framework of the creative economy, the market is managed by a creative person, not a producer of goods or services, and accordingly he can dictate terms. Accordingly, the task of businessmen of other formations is to organize their business so that it meets the requirements of the creative person. When this condition is met, there is a good chance of symbiosis.
Symbiosis is beneficial to both parties. The symbiosis of creatives is beneficial in that they do not have to create and maintain infrastructure to organize the production of goods or the provision of services for their markets. For industrialists and representatives of other economic formations, the symbiosis is beneficial in that they receive a guaranteed sale of their goods and services.
One way to establish symbiosis is to outsource
Examples of symbiosis of creatives with businessmen from other formations already exist. One way to establish symbiosis is to outsource. Especially often creatives come into symbiosis with Chinese industrialists who can offer very good conditions for cooperation. In fact, China has relied on a symbiosis with creatives.
The symbiosis in this case is that creatives are introducing new ideas, creating new markets on their basis and managing them, while Chinese companies produce goods that correspond to one or another idea, which means one or another need and requirements. It turns out that Chinese companies are very good, so they are chosen by many creatives.
Companies from other countries can enter into symbiosis with creatives in order to have good money. However, they need to try very hard to offer conditions if not the best, then at least the same as those of Chinese companies. In order to better understand the creatives, their requirements and needs, it is worth learning how to speak their language.