Ticket to the post-industrial economy
There are several types of economies, and one of them is post-industrial. The transition to a post-industrial economy is one of our possible prospects, if suitable conditions are put in…

Continue reading →

Effective control of employee burnout
Burnout of employees - a natural process, which is laid by nature itself. Sooner or later, any fire, if you don’t throw up firewood in it, begins to fade and…

Continue reading →

Idea as a way to create a profitable business.
The goal of any businessman is to have a profitable business. In order to build such a business, you need to know what profit is in its essence. It seems…

Continue reading →

Kinds of consulting for advanced businessmen

There are different types of consulting that a businessman can use if he is needed. In general, a businessman is a person who can do everything himself, absolutely everything, therefore consulting is rarely needed. This is what makes him different from the common man. In principle, business is to some extent the ability to do what others cannot do.

Types of consulting useful for business

A businessman can do many things right away, immediately, because he has done them before and has the necessary experience. Including he knows how to sell more. However, a businessman cannot do some business immediately and immediately, because he did not do them before and he needs to learn how to do them. A businessman will learn and do, there is no doubt.

A businessman is a businessman who can learn to do everything that is necessary for the success of a business. However, there is a problem here and it consists in the fact that it is necessary to spend time on study. Sometimes you need to spend a lot of time. In this case, while you study, knowledge may become outdated and will have to learn anew, and so it can continue indefinitely.

This is where the question arises whether to spend time only on what you already know, and get the advice at the expense of the rest, or study everything yourself. Many businessmen prefer to turn to consultants, because it is more profitable than constantly learning. At the same time, there are different types of consulting and a businessman has to choose which one to use.

Especially often businessmen have to turn to marketing consultants. At the same time, one of the questions, the answer to which they want to receive is whether or not marketing is necessary for the business. In this regard, consulting in the field of marketing is different. This may be a consultancy on market research, the development of marketing plans and strategies, the creation of marketing services.

In fact, such types of consulting is only the transfer of information from a person or company more informed in this matter to a less informed person or company in this matter, which allows this type of consulting to be called “catching consulting”. Its essence is pumping the missing information of the one who is behind the others.

Catching up consulting is very useful and widely applied. It allows you to get the missing information and thereby increase the efficiency of companies. However, it has one significant disadvantage – it does not allow you to create a significant competitive advantage. On the contrary, this kind of consulting is a way to teach what others can do.

No matter how good overtaking consulting is, it has its limits.

In fact, this type of consulting even evens out the level of competitiveness in the market, and does not allow one to break away from competitors. Equal competitiveness of companies has a very bad effect on the market, because it helps to reduce the rate of profit on it. Reducing the rate of profit makes the market unattractive and uninteresting.

No matter how good the overtaking consulting is, it has its limits. Therefore, it is advisable to use other types of consulting. Until recently, it was believed that in the field of marketing, overtaking consulting is almost the only possible type of consulting. However, it has recently become apparent that there is another type of consulting – developmental.

The difference between developing consulting and catching up is that it allows you to create real competitiveness with the companies that use it. Overtaking consulting aligns the level of competitiveness, brings it closer to the level of the market leader. Developmental consulting on the contrary allows you to break away from competitors and become a leader.

Development consulting is an analogue of doping in sport.

Development consulting is a certain analogue of doping in sport, only doping is not for sport, but for business. Moreover, it is legal doping, which can be used without consequences. The more new knowledge is given in the process of developmental consulting, the more serious is the competitive advantage and the more significant separation from competitors.

Catching up consulting eliminates heterogeneity, developing – creates it. Development consulting is the highest aerobatics of consulting, though only if the rules are followed and especially the rules of marketing. Development consulting provides food for thought and acts as a stimulant that takes the company out of stagnation and stagnation.

Development consulting for a company is a kind of energy generator, you shouldn’t be afraid of it, but you should use it whenever there is a feeling that the company has become stagnant. Development consulting is useful for everyone. It can be used by companies with extensive experience in the market, and companies that have just entered the market.

Effective control of employee burnout
Burnout of employees - a natural process, which is laid by nature itself. Sooner or later, any fire, if you don’t throw up firewood in it, begins to fade and…

...

Marketing as the cause of the global crisis
Until recently, marketing managed its role 100%. He provided such a volume of sales of goods and services, under which produced a sufficient amount of money. Everything worked as a…

...

Internal marketing from professionals
A person is selfish, he always thinks about himself, about his own benefit. He only thinks about the benefit of others if he is motivated to do so. Such is…

...

Inexpensive Landing Format 7 in 1
You pay only for landing, and you get 7 opportunities to increase sales. How do you like this sentence? To realize it, it is enough to order an inexpensive landing…

...