Marketing as the cause of the global crisis
Until recently, marketing managed its role 100%. He provided such a volume of sales of goods and services, under which produced a sufficient amount of money. Everything worked as a watch. However, recently, marketing has ceased to cope with its role, and this is precisely the reason for the global crisis. Why did this happen? If you consider marketing as something homogeneous, as something immutable, then the answer to the question will not be found.
The situation in the economy has changed, but marketing does not exist and for this reason it does not correspond to it and does not cope with its task.
However, if you take into account the fact that marketing can change, the answer can be found very quickly and easily, because it lies on the surface. If marketing can change, it means that marketing has not changed enough. The situation in the economy has changed, but marketing is not there, and for this reason it does not correspond to it and does not cope with its task.
What kind of changes have occurred in the economy? The answer is obvious – there is a shortage of consumers in the economy, since the volume of sales of goods and services is insufficient. Consumers are simply not enough. There used to be a shortage of goods, but now there is a shortage of consumers. In principle, the occurrence of such a situation is quite logical. At the same time, the shortage of goods was eliminated through marketing.
When there was an absolute shortage of goods, i.e. when they were not enough in principle, marketing 1.0 was applied. He allowed to resolve this issue. Then came the relative shortage of goods, i.e. shortage of goods that best meet the needs of people. Under these conditions, marketing 2.0 was used, which coped brilliantly with its task. Now is the time for marketing noo-marketing, which should help resolve the issue of consumer shortages.
So, it becomes obvious that the cause of the global crisis is that companies did not switch from marketing 1.0 to marketing 2.0 in a timely manner.
So, it becomes obvious that the cause of the global crisis is that companies did not switch from marketing 1.0 to marketing 2.0 in a timely manner. As a result, they could not create for themselves the right amount of consumers. Accordingly, the number of consumers has remained at the same level, and in some places it has decreased, as an example here you can take the car market, it has decreased in many countries.
When you constantly read articles about business, you clearly understand that if the number of consumers remains at the same level, then the base for money circulation remains at the same level. However, for the economy it is necessary that the amount of money increased in order to be able to finance the development of production and the creation of new jobs.
If you increase the amount of money without increasing the base for their circulation, and the base is the needs of people, then inflation will happen, and it is undesirable to allow it, because it impairs trust in money. To reduce the level of confidence in the money bankers will never go. If earlier the basis for monetary circulation were goods and services, the amount of which should correspond to the amount of money so that there was no inflation, now the needs of people are the basis.
The greater the needs of people, the more opportunities for the release of money, which serve as one of the tools to meet these needs. But the trouble is that consumers themselves are not created, someone needs toOnc deal with this. e a great number of consumers were created by nature, but now all natural needs are already satisfied.
Now a person must take everything into his own hands and begin to create new needs and new consumers. Without this, the further development of the world economy is not possible, without this a new wave of crisis will come guaranteed and its consequences will be very dire. Thus, if you don’t switch to noomarketing, the cause of the global crisis will worsen and it will hurt all the economies of the world.
You can cope with the situation for a while without switching to noomarketing. To do this, you need to destroy a certain number of companies, and even better countries, preferably rich, but not very strong countries. For example, countries that produce oil. In this case, the remaining consumer companies, of course, will have enough money for some time.
In this case, we are waiting for even greater aggravation of the global crisis.
However, this will lead to a decrease in the basis for monetary circulation. Accordingly, after some time, when money finishes its circle of circulation, their total volume in the global economy will become even smaller. In this case, we are waiting for an even greater aggravation of the global crisis. Then, if the situation does not change qualitatively, more and more waves of the crisis will flow.