Effective development of the dealer network
Development of the dealer network is necessary because dealers help to sell. Than their more, so, as a rule, higher sales. Therefore, the development of a dealer network for a…

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How to eliminate a competitor forever
Companies that own marketing or similar technologies exist. For example, a couple of years ago, a shameful flight from a market of more than 30 billion US dollars of one…

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Marketing as a business philosophy
Marketing as a business philosophy is the norm for a modern businessman. This is due to the fact that getting an effective business is now possible only through marketing. Such…

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Creative method of generating ideas

A good idea is highly appreciated, but the problem is that it is difficult to obtain. There is a creative method for generating ideas that allows you to put their generation on stream. With it, you can get quality ideas. Qualitative ideas give better results, poor-quality ideas give poor results, and sometimes they do not give them at all.

This makes it necessary to approach the generation of ideas very responsibly, because only such an approach will give real results. Such an approach can be implemented only if an effective method of generating ideas is used. In noo-marketing, different methods are used to generate ideas, and one of them is nootechnology, which has the name “ILOGY”. The algorithm of this technology is as follows:

Elogy is a very effective method of generating ideas. Efficiency due to the fact that the generation is divided into stages. The first stage is setting goals. This is a very important stage. If you hold it correctly, the case will be half done. At this stage, we need to clearly define what idea we want to get, why we need it and what result we want to get as a result of its dissemination.

When the goals are set, we need to gather as much information as possible about the environment in which to spread the idea

Target results should be specified as accurately as possible. It can be: the number of people involved in the idea, the state in which they will be after engaging in the idea, as well as marketing objectives such as sales, income and profits. When the goals are set, we need to gather as much information as possible about the environment in which to spread the idea.

Collecting information about the environment is a situational analysis. With its help, it is necessary to find out how many potential consumers it has, what values ​​they have, what needs have already been formed. It is also necessary to collect information on the characteristics of potential consumers. It can be data on age, sex, marital status, social status and other useful information.

Ideas compete with each other, so it is important to know which ideas have already been launched into the information space in which we will launch our ideas. This will allow, firstly, to avoid duplication of ideas, because it will not bring results, and secondly, it will allow to use other ideas to promote ours. Using other people’s ideas will allow faster and more reliable implementation of our ideas, as well as save on their implementation.

For example, once it was believed that the Earth was flat and rested on turtles, whales, and so on, but today we know for sure that it is round. Initially, there was only an assumption, the idea that the Earth is round, but then this assumption was scientifically confirmed and became the norm. Similarly, any of your ridiculous idea today can become the norm after some time and make you, if not a billionaire, then a millionaire for sure.

The result of the generation of ideas is their list. The list of ideas may be different, it may contain 5 ideas, may contain 10 ideas, and may contain 100 or even 1000 ideas. It all depends on how much power you have. Whatever it was, it makes no sense to grab the implementation of 100 ideas at once, for it is known that when you chase two hares, you will not catch a single one.

This is worth doing because some ideas are easier to unwind, while others are more difficult.

It is necessary to make a clear and informed choice of which idea is best implemented at this particular time. This is worth doing because some ideas are easier to unwind, while others are more difficult. The information obtained as a result of the first two stages will help us make a choice. After all, it was not for nothing that they were conducted, you are not wasting time on them for nothing.

Based on this information, we will be able to choose an idea that meets our goals and interests, and thanks to the information obtained in the second stage, we will choose the very best idea. The choice of the final idea should be approached very carefully and responsibly, because if something does not work out, then the desire to engage in ideas may disappear.

The idea itself has no attributes that will allow it to influence a person. For this reason, we need to give the idea a form that people can perceive.

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