Active marketing for effective business
Active marketing is attacking marketing. However, such marketing is very rare, because today's world is very passive and passive marketing. The overwhelming majority of companies live in such a way…

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Effective way to improve business
Improving a business is a necessity due to the fact that everything is flowing and changing. Once the most profitable business was agriculture. Then the industry became the most profitable…

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The concept of a creative economy
A creative economy is an economy of ideas, an economy where the main, most valuable and most expensive product is ideas. In such an economy, you can earn a lot…

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How to beat the competition and earn everything

The options of how to beat the competition a lot. But most ways involve huge financial or reputational costs. There is only one way, which is quite cheap and at the same time does not affect the reputation, because it looks fair and fair. It will allow you to bypass competitors and become a market leader. Being a leader is profitable, because the leader gets the most, the rest gets the rest.

The farther away from market leadership, the lower the earnings. For example, Apple removes about 94% of all profits from the smartphone market. Another 11% gets Samsung. Together they take off more than 100% of the profits, while the rest are in a chronic minus. And the farther from the leader, the greater the minus.

Trees are trying to grow higher than the others, because it allows them to get the maximum sun. Low trees sometimes get nothing at all. If the company wants to have the maximum income, it needs to be a market leader. She should be the first in the eyes of the client so that he chooses her. This is the only way to get maximum money. Someone can get a little money who goes second or third, but the farther from the leader, the less money.

The latest companies receive only a minus. Until the turn comes, they no longer have the money, because they give it to the leaders. That’s the way the world works, you can’t change it. Some try to circumvent the rules, try to fight with established order. However, the maximum money is earned not by the one who struggles with the structure of the world, but by the one who uses it for his own purposes.

How to beat the competition to earn maximum money? It is usually considered that it is enough just to offer the best product or service. As practice shows, this is not enough. It is too little. The bottom line is that the product is a way to implement the idea. And usually, the variant of the idea that is currently relevant is already implemented with the help of some product. It is possible to imagine that there is a computer with a USB port, which is already in use.

Insert a USB flash drive into this computer will not work. Similarly, the consumer has nowhere to “insert” a new product if the idea has already been implemented with the help of another product. A new product may become necessary only if the previous product fails, and this is a very long process, so you will not get around competitors. Therefore, to beat the competition, you need something else.

What is needed? You need a market bias strategy. The essence of this strategy is to modernize the idea of ​​the market to a new version. As a result, it will shift and the products on the market will no longer correspond to it. The market will need another product. Thus, consumers will open “ports” for new products. They will want these products, and you can offer them.

This idea underlies the need, turns people into consumers and motivates them to buy goods that correspond to them.

If the shift is in your favor, then except you have a suitable product, no one and consumers will have any other choice. The most interesting thing is that very often, even the product does not need to be upgraded. It will be possible to sell an existing product, after conducting its analysis to find unsold opportunities. They will then be incorporated into the new version of the market idea.

To realize the strategy of market bias, one must, of course, have an idea of ​​the market. This idea underlies the need, turns people into consumers and motivates them to buy goods that correspond to it. To modernize the idea of ​​the market, it must first be obtained and carefully studied. And you need not have thoughts about the market, but the idea of ​​the market.

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